We live and breathe the power of digital
We live and breathe the power of digital
Fraud techniques continue to evolve as criminals look for new ways to defraud their victims. Everyday is a potential target. Natwest is a committed to helping you safeguard your money and uses a wide range of fraud prevention and detection processes in the fight against financial crime. We aim to help our customer remain vigilant and to follow best practice in order to help them safeguard their business.
Our brief is to create a video for the purposes of illustrating the how this type of fraud occurs. The video will look at the intricacies of the fraud and how to avoid being a victim. We will need to consider the overall length of the video keeping it to a snappy 1 minute, output of HD and understand the customer touch points.
The challenge
Its an easy fraud type but a complex issue given its an employee further down the food chain could be asked to complete the task by the CFO. Often the employee feels they can’t challenge what appears to be their senior. We aim to highlight this a help with the culture changes needed to avoid the scam. Finally the end frame will highlight 5 points of how to avoid being a victim of the Bogus Boss fraud.
Our approach
We are focused on creating a video that raises awareness internally and prompts businesses to create processes to avoid and challenge payment requests from higher up the chain.
Result! Over 8k views from businesses on youtube