We live and breathe the power of digital
We live and breathe the power of digital
Findmypast, whose online brands include Genes Reunited and The British Newspaper Archive, began working with Rabbit & Hare in XXXX.
To coincide with Remembrance Day 2017, we were asked to devise a month-long, online campaign introducing new customers to the breadth of military records available on the site. The client wanted us to drive new visitors and registrations throughout November, particularly during a free access period in the second week. Within a very tight timeframe, we presented six hard-hitting and visually emotive campaign ideas for initial discussion.
One of the routes – ‘They Made History’ – positioning our ancestors as heroes, was chosen. We then developed a set of campaign assets that ran throughout the month, including:
- Four different landing pages
- Animated web banners
- Facebook advertising
- Banners for the British National Archives website
We were responsible for concepts, picture research, photo-manipulation, copywriting, content planning, design and digital development.
The campaign resulted in a 300% increase in site traffic and XXX new registrations. Following this success, we were asked to create a 10-month campaign to launch Findmypast’s suffragette collection and help mark the centenary of the Representation of the People Act.